Starting a Niche Blog

What’s in a name? Tips for finding the perfect blog name!

So what’s in a name?

Deciding a name and web address for your blog is one of the first steps in creating your brand and identity. As such, I’d recommend you spend a bit of time researching that perfect blog name, especially because you will most likely either love it or hate it for the next 10, 20, or even 90 years. While it’s not impossible to change names along the way, there’s many reasons why it’s usually better not to, from search engine optimization to branding. At the end of the day, though, as long as you love the name you gave to your blog, that’s what counts. There’s no “good” and “bad” names, but here’s some suggestions to get you started on choosing that perfect name you will be proud of calling your blog.

When I grow up, I want to be…

If you’ve been reading our blog for a bit, you already know What is a Blog and What is a Niche Blog? and you’ve already Found a Niche for your Blog. Now imagine your blog in a couple of years after it grew up, not as it is starting out. Try to find some key words which best represent what your blog will be about.

Real Name vs Descriptive Name vs Artistic or Creative Name

There are different ways you can name your blog. For example, I could have called this one Jean-Pierre La Forest’s blog, or even JP’s blog for short. I could also done like Wikipedia, Google, and others, and just called myself something totally unrelated but incredibly memorable. Which option is best for you will depend on what your blog is about and your preference taste.

Should You Use your Real Name?

Your blog should be all about you. What you think, what you do, what you enjoy. Writing great content will make people stay longer on your blog. Being personable and creating a connection with your readers, though, that’s what will bring you many loyal fans. An anonymous blog written by an anonymous person probably won’t build a strong fan base. Naming your blog after yourself would make sense, right? Sometimes it does, sometimes it doesn’t. Generally speaking, if your blog is about who you are, or what you do in your personal life, then naming it after yourself is a great idea. Same thing goes if you’re already famous. Maybe you’re a singer, an actor, an author, a politician, etc. You already built a brand around your name, and people know who you are. Chances are your blog should be an extension of your already famous brand.

One thing to note is that if you ever have in the back of your mind that you’d like to have the possibility of selling your blog at any point in the future, using your real name as the blog name will most likely make it much harder to sell. The chances of me finding another Jean-Pierre La Forest who’s interested in the exact same things would be slim to none. Finding someone interested in Niche Blog Mentor, definitely more sellable, even though that’s not my intentions with this site.

Should You Use a Descriptive Name?

First of all, what is a descriptive name you might ask? It’s a name which describes what your blog is about, such as Niche Blog Mentor. With a quick glance, it’s clear that I talk about niche blogs, and my goal is to mentor other bloggers. The bonus to that is it will help Google know what my blog is about, and while Google doesn’t give as much weight to the blog name and address as it used to, I do believe that every little bit helps. The only real disadvantage is if you have varied interests, chances are you’ll have to start up and manage multiple blogs, which is both a blessing and a curse. It’s a positive thing because not all visitors to my Niche Blog Mentor blog care about photography, videography, or even chain maille art, so whenever I post in one of my other blogs, viewers of this blog don’t feel spammed by posts they would find irrelevant to them. The downside is you have to build multiple audiences and start mostly from scratch each time, which if you like starting blogs can be a fun endeavour in itself.

If you care about naming your blog with Search Engine Optimization in mind, it’s a good idea to use a tool such as Google’s Keyword Planner to find out how popular a key phrase is, and do some research to see how much competition you have for that term. Or you could just go with whatever sounds best, or if you believe a key phrase will eventually become more popular in the future.

Should You Use an Artistic or Creative Name?

The World Wide Web is full of websites and blogs which made it with overly creative names. Google and Wikipedia or two examples of names which have an interesting story to them. Some other names such as Yahoo and Bing are creative uses of already existing words. With proper marketing, a creative name can eventually be used or modified to become a verb. By now, most of us know how to google, tweet, or even facebook something or someone. Without proper marketing, though, you can leave people confused about what your blog is really about. And by proper marketing I mean the type which costs millions or even billions.

As with everything else, though, there can be exceptions, and while your name will help define what your website is about, it most certainly isn’t the end all be all. And there are some bloggers who have managed to make a recovery from using a name which eventually became too restrictive for them by changing their blog name and address and letting everyone know that it’s still their great self creating the same great content, but even more of it!

Ensure the .com is Available for your Name!

We will get into registering your .com in a future post, but for now suffice to say that you have to ensure that the .com you are looking for is available. There are many great names I thought about before landing on Niche Blog Mentor. And as with all other things, great minds think alike, and I went through quite many names before I found one I like which was available. While it is possible to run a successful site using another extension, a .com is still the gold standard and you should get at least that. The reason is simple, if you’re trying to remember the address of a website you visited in the past, chances are you’ll start with the .com first and see if it’s the right site. If it’s not, you’ll have to go to your favourite search engine and hope for the best. On top of that, if the .com is available, the chances of you using someone else’s name is quite low.

How do you check if a .com is available? Go to your favourite registrar, such as or GoDaddy, and put the desired domain, such as and see if it’s available for sale.

Ensure your Name is Unique!

Once you have a name you like and checked that the .com is available, do a search in a few major search engines to see what comes up. If you see that someone is already using that brand, it’s better to look for a new name to avoid confusion and possible court cases down the road. If nobody else is using it, congratulations, you may have found a name for your blog!

Starting a Niche Blog

Finding a Niche for your Blog

Finding a niche for your blog is something which will most likely define your blog for years to come. Thankfully, there are ways to make it easier to find the best niche for you. In the next post, we will discuss how to name your blog post, but for now, it’s just a question of finding what subject your blog will be about. Ideally, a good niche should have enough viewers interested in it, and not be over-saturated. It has to be something you love and are passionate about, because you will be putting countless hours reading and researching on that subject every week. Then as your notoriety increases and you become more and more recognized for the expertise you are developing, you will be making lots of friends and fans in your field, which brings more conversations and more questions, which of course means more researching and more writing.

If you have any hobbies which have kept your interest for years, chances are they are a great place to start with when trying to find your niche. For my first blog, it was photography and videography under the name of Studio JPIC. I always loved photography and videography. Ever since I was a child, I was fascinated by photos, and as my passion grew, I wanted to learn how to take better photos, both in terms of equipment and technique. I knew it would be a lifelong journey, and that there will always be something new to learn. I also knew that I would spend many hours per week researching and experimenting, and I wanted a way to remember what I learned. I figured that many others probably had the same questions that I did, so the idea of a blog and YouTube channel sounded like a great two birds one stone story. When it was clear that blogging would occupy a big part of my life, I then created this one, the Niche Blog Mentor.

Rule #1: your blog should feel liberating; it should be relaxing

One warning I can give, though, is don’t start a blog only because you believe it will be popular, or only for the money you believe it will bring you. Your blog should feel liberating; it should be relaxing. While you may be able to put up with a subject for which you have no interest in for a short while, you will most likely never develop the expertise to really set yourself apart and become the leading reference in that field. On top of that, you will very quickly become very miserable every moment along the way. On the other hand, if you love your subject, you can research and blog about it for many hours each day, and never get tired of it. That’s when you know you chose the right niche for yourself. In 99% of the cases, your blog shouldn’t feel like work, it should feel like a hobby, something you do for fun. You just happen to be able to get some extra income from that hobby!