Finding a niche for your blog is something which will most likely define your blog for years to come. Thankfully, there are ways to make it easier to find the best niche for you. In the next post, we will discuss how to name your blog post, but for now, it’s just a question of finding what subject your blog will be about. Ideally, a good niche should have enough viewers interested in it, and not be over-saturated. It has to be something you love and are passionate about, because you will be putting countless hours reading and researching on that subject every week. Then as your notoriety increases and you become more and more recognized for the expertise you are developing, you will be making lots of friends and fans in your field, which brings more conversations and more questions, which of course means more researching and more writing.
If you have any hobbies which have kept your interest for years, chances are they are a great place to start with when trying to find your niche. For my first blog, it was photography and videography under the name of Studio JPIC. I always loved photography and videography. Ever since I was a child, I was fascinated by photos, and as my passion grew, I wanted to learn how to take better photos, both in terms of equipment and technique. I knew it would be a lifelong journey, and that there will always be something new to learn. I also knew that I would spend many hours per week researching and experimenting, and I wanted a way to remember what I learned. I figured that many others probably had the same questions that I did, so the idea of a blog and YouTube channel sounded like a great two birds one stone story. When it was clear that blogging would occupy a big part of my life, I then created this one, the Niche Blog Mentor.
Rule #1: your blog should feel liberating; it should be relaxing
One warning I can give, though, is don’t start a blog only because you believe it will be popular, or only for the money you believe it will bring you. Your blog should feel liberating; it should be relaxing. While you may be able to put up with a subject for which you have no interest in for a short while, you will most likely never develop the expertise to really set yourself apart and become the leading reference in that field. On top of that, you will very quickly become very miserable every moment along the way. On the other hand, if you love your subject, you can research and blog about it for many hours each day, and never get tired of it. That’s when you know you chose the right niche for yourself. In 99% of the cases, your blog shouldn’t feel like work, it should feel like a hobby, something you do for fun. You just happen to be able to get some extra income from that hobby!